What if IKEA stopped making furniture and just made building blocks instead?

By 2030 IKEA aims to be fully circular. In this speculative design, scenario society has adopted a more utilitarian view on objects.
NOTE: the original 2d animation and voice-over video were made by VegasDevine. You can find the video on YouTube under "Ikea circular economy". I’ve added the 3D animations and edited the video to look like the announcement of a new collection.


To achieve this goal, the product assortment is reduced to just the essential building blocks. Making more with less. Furniture is easily upgraded, transformed, fixed, and finally recycled.
“Nothing is lost, everything takes a new shape”

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